South African Digital Sentiment Index

Between 2019 and 2023, conversation on social media relating to digital offerings saw a 29% rise in volume among South African consumers. Sweeping across the country, the rapid uptake of digital products and services is redefining not only businesses but also the way South Africans connect, transact, and communicate.

To better understand this digital revolution, DataEQ tracked over 5.5 million social media posts about the country’s leading banks, insurers, retailers, and telcos.